Our Coffee

Direct Control on All The Steps of The Coffee Production Cycle

Massimo Zanetti Beverage Group is one of the company in the coffee industry that directly controls the entire coffee production process. From the cultivation and selection of the coffee beans on our plantations in Brazil, Hawaii, and Costa Rica, to the art of the blending and roasting in modern facilities, we create blends of the most famous and appreciated Italian coffee all over the world.

Premium Coffee Beans by Boncafé

Boncafé "Gourmet Collection" are blended from the world’s very finest Arabica coffee beans (Our  "Classic Collection" contains some best sourced Robusta beans as well). At the end of the day coffee is only as good as the farm that plants and harvests it. Great coffee beans doesn’t necessarily come from farms with perfect soil and weather conditions. Be it single farmers or big coffee plantation owners, they have to genuinely love their coffee trees and greatly care for them. It all comes down to enthusiasm and management, throughout the entire course of planting, pruning, harvesting, drying and eventually wet- or dry-processing the coffee cherries.

Premium Coffee Beans by Segafredo Zanetti

Optimum roasting is critical to achieving perfect coffee beans from the taste and the aroma point of view. Of all the processes associated with the production of a perfect cup of coffee, roasting is arguably the most crucial.

Each coffee has individual characteristics which must be enhanced and not masked as a result of the roasting process. Segafredo Zanetti achieves just that thanks to its advanced roasting facilities which reconciles tradition and innovation to produce the best coffee beans possible.

The Art of Roasting Coffee Beans

1. Plantation


Coffea Arabica and Coffea Robusta are the most common varieties of the coffee plant.

Coffea, that is the coffee plant (Rubiaceae family), that originates from the Arabian Peninsula, is now present in the whole equatorial zone. There are approximately seventy different species, among which Arabic Coffea and Coffea Canephora (including the Robusta variety) are the most common.

The Arabica variety

has a deep aroma and a light and intense taste. It contains a minimum level of caffeine.

The Robusta variety

is a vigorous species with a strong and full-bodied taste and has a higher caffeine content.

The coffee tree has oval leaves and white perfumed flowers joined in a bunch. The fruit is similar to a berry and has two seeds.

2. Harvesting


Our process of hand-picking the coffee trees yields 3 times more, as opposed to mechanical shaking, used at most other coffee plantations. In this traditional way, 50 people can be employed rather than 1 machine.

Our plantations have been developed in an eco-friendly a fashion with the intention of safeguarding and protecting the environment. After a selective harvest, the coffee is processed using cutting edge machinery.

The unique climatic conditions and the specialist, highly dedicated team, make it possible to produce the best varieties of coffee.

3. Extraction


The coffee beans have to be deprived of the pulp and separated from the impurities. This happens through two alternative methods: the dry or humid method.

During the dry process, the fruits are dried under the sun or in the dryer. They are sieved and winnowed, the pulp is taken off and then they have sieved again. This allows the separation of the beans from the impurities.

The humid procedure is more expensive but produces the so-called "lavados" or "washed" coffees, which are more prestigious than the "corrientes" or "natural" coffees produced with the dry process.

It consists in using flowing channels where the fruits are dragged and sieved so that the shell may be removed.

Afterward, they are put in fermentation stacks. Here repeated washings take the sugary coating off. These beans are then dried under the sun or artificially, and are freed of any last remains.

4. Selection


Once cleaning and drying is complete, selection is necessary in order to eliminate possible defects or impurities.

The main controls applied for green coffee, and carried out through optic machines are:

  • Magnetic: splits possible metallic particles
  • Cleanup and split up: eliminates the coffee’s heaviest or lightest bodies
  • Granulometry: classifies the grain’s riddle and eliminates those out of standard
  • Densimetry: eliminates all bodies which don’t have the grain’s density
  • Colorimeter: eliminates the grains that don’t correspond to the established standards
  • Manual: guarantees the perfect quality
5. Roasting


Our master roasters use two different methods for roasting coffee blends using only Arabica coffee beans versus blends of Arabica mixed with Robusta. The master roaster is trained in the art of blending beans and mixes them in precise percentages that render superb results. Mixed in proper proportion, the green coffee beans of the various kinds drop from the hopper to a roasting drum, fuelled by gas or wood. Inside the oven, in an interval lasting 15 to 18 minutes, the beans take on a hue ranging from light to dark brown and transform yet further, losing moisture and doubling in size.

6. Blending


Blending consists of skilled dosing of the different varieties of raw coffee, or already roasted coffee, in order to obtain the desired blend.

For every Boncafé or Segafredo Zanetti coffee there is a blending reference named TASTE STANDARD, which is set by a group of experts.

Since the coffee qualities vary from one harvest to another, the roasting art consists in dosing the different components of the blending for every new harvest, in order to ensure that the blend meets the “taste standard”.

Boncafé and Segafredo Zanetti products are appreciated all over the world for all these reasons, owing to their great quality and our ability to understand and develop the taste.

7. Grinding


Every preparation needs the right grinding: fine grinding for the espresso machine, medium for the moka pot, coarse for filter coffee.

In the past years, the market for ground coffee has increased. Due to the propagation of coffee-machine types and preparation ways, the correct grinding is ever more important.

The type of grinding in fact depends on the use the coffee powder is intended for.

In the filter preparation, for example, it has to be balanced, since very fine grained coffee blocks the water from draining and results in a bitter coffee. On the other hand, a coarse grained coffee doesn’t retain the water and results in a bland coffee.

For the moka pot you’ll need a medium grind.

In the espresso preparation the grinding has to be fine and regulated according to the coffee machine being used. This allows an optimum extraction and results in the characteristic creaminess and body of the Italian espresso.

8. Packaging


This is a very important stage. In fact, once the roasted coffee comes into contact with the air it deteriorates quickly: its components oxidize and the fragrance fades away.

Therefore coffee should be manufactured as soon as it comes out of the roasting appliance.

This is difficult due to the gases under pressure that the beans hold after roasting (mostly carbon dioxide), which in the coffee beans fade away in a few weeks.

This is why different manufacturing methods are necessary. Segafredo Zanetti uses valve sacks for coffee grains. The valve sacks allow the carbon dioxide to come out and prevent the coming in of oxygen and water vapour.

For ground coffee, instead, which loses its gases in a few hours, vacuum-packaging is used generally.

Get in touch today ! Hotline: +852 2415 6080


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