Boncafé (Hong Kong) Limited plays an active part in a whole series of sponsorships, aimed especially at reinforcing its broad and deep relationship with its home territory. Such activities focus on promoting various different cultural projects, with a special emphasis on charity, sport and luxury activities.
Massimo Zanetti Beverage Group has always been very active in the field of sponsorship. Initially, the shares have been addressed mainly to the sports milieu, as it was considered more consistent with the value orientations and the same activity of MZBG. Recently the Group’s interests have widened, in parallel to the business development, and they now encompassed various cultural fields, including art, music, and literature, as well as an ongoing commitment to social issues.
Sponsorships move on two parallel fronts: on the one hand at the international level, supporting major events that have made the brand gain a strong global positioning; the other at the local level with initiatives designed to support the development of the community in various fields. The Group is also devoted to promoting the growth of young people with an eye for the youth and non-professional sports.
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